Site Plan for Portland Historical Tours Website

Client Questions

What did the client say that they want the web site to accomplish? Describe the goal of the web site in one or two sentences. (purpose of this site)
- The site will explain the different tours that are available, it will give information on the dates of the tours, it will also allow customers to book tours. The client would like the site to reach more customers than they currently do via word of mouth and the phone book.
Who is the intended audience? (who will visit this site)
- Their target market is people who are interested in seeing and learning more about Portland. They want to reach people who live in the city as well as those just visiting.
What opportunity, problem, or issue did you hear that the client wants to address? (what problem are you solving)
- The client has more years experience and provides a more complete tour experience than their competitors, but they only have word of mouth and phone book referrals right now. They aren't reaching the same audience their online competitors are.
What does the client want the site visitors to do? (action(s) the user should perform)
- They want to reach customers who will look for information about their tours, then call them, fill out a contact form, or book a tour.
List and provide working links to at least two related or similar sites found on the Web and explain why you think they are related. These can be the ones listed in the documents above *or* any other sites you find on the Internet that seem to address a similar need. Look at those sites on the Internet, then answer two questions: a) What did you like about those other websites? b) What did you not like (what do you think you could do better?) (competitive analysis)
1. Portland Walking Tours
  - Like: Their tours are highly rated (Trip Advisor and numerous other publications mention them). They have their social media connected. The nav bar and front page make it easy to search for what you need. They list the sold out tours on the main page.
  - Don't like: Their site is extremely juvenile and looks like it was created in the 1990's. If they have that much press, they should invest in a webdesigner. It's a white background with lots of blue text, very little pictures. No video. The design is horrible - really, there is no design or thought to it.
2. Oregon Tour Co.
  - Like: Colorful site. Lots of photos. Social media is connected. Lots of recommendations from local Portland establishments. Easy to book off the main page. Has a FAQ section, review section, etc.
  - Don't like: It's a little TOO busy with their images and they aren't laid out that well on the front page. For example, the slideshow is great, but then there are like 10 thumbnails on the right hand side half way down the page. I think that makes it look less professional. A couple photos here and there, with a video on the main page would be better. They can have additional pictures in the tours, reviews, etc. sections.

Content Inventory

Home
1. Page Name in Navigation Bar: Home
2. Page File Name: index.html
3. Description: Banner image at the top, company logo prominent on the page, and a general description paragraph describing the company history and the tours offered. There will be a second paragraph below that with small thumbnails and the 3 tour names in a list format. The thumbnails and the tour names will be hyperlinked to the tours page. At the bottom there will text about tours filling up, and to reserve your spot now. Next to that will be a button linked to the reservations page.
4. Assets: logo.jpg, portland_banner_option_1.jpg, downtown_tour_small.jpg, albina_tour_small.jpg, landmarks_tour_small.jpg, button.jpg
Tours
1. Page Name in Navigation Bar: Tours
2. Page File Name: tours.html
3. Description: Describes the 3 tours available.
4. Assets: downtown_tour.jpg, albina_tour.jpg, landmarks_tour.jpg
Reservations
1. Page Name in Navigation Bar: Reservations
2. Page File Name: reservations.html
3. Description: Book your tour now! header at the top with company logo. Form to book a reservation for one of the tours.
4. Assets: button.jpg
Contact Us
1. Page Name in Navigation Bar: Contact Us
2. Page File Name: contact_us.html
3. Description: Contact Us header at the top with company logo. Form to leave comments or ask questions of the owners. I would like to add a "submit" button at the bottom of the page if that is allowed.
4. Assets: logo.jpg